أثر جودة المعلومات في رضا الزبون دراسة إستطلاعية لآراء عينة من زبائن شركة الخطوط الجوية العراقية pdf
📝 نبذة مختصرة
<strong>ملخص الدراسة:</strong>
Information is one of the most important resources that are introduced by an organization for its customers , at the same time the quality of information represent a competitive advantage which help the organization to satisfy its customers and dominates its current marketing share and expand it in future , this study aims at determining information quality level which is introduced by( Iraqi Airlines Company ) for its customer about departure and arrival appointments ,and measuring its statistical effect in customers satisfaction level , this study is based on a main hypothesis which is (there is significant relationship between information quality and customer satisfaction ) , the study ends with some conclusions like (the weak quality level of (timeliness , content , and figure are dimensions of information . There is significant relationship between information quality and customer satisfaction .
