ملخص الدراسة:

Gift is a message with many social implications. It maintains and deepens social ties among friends and relations. It is a phenomenon with many tokens and social implications on the various levels in the western and eastern communities from the past up to the present day. It strengthens social and economic ties among individuals. This paper is analytical, normative, and anthropological study. It follows the approach of social survey by collecting samples.The study has come up with the following results:1. Gift is a positive phenomenon 99%. It deepens love amongindividual and expresses care with the person to whom the gift ispresented. It strengthens social contact and the spirit of helpamong relatives..2. As an interested social custom, gift amounted to 52%, while its amount estimated at 48% among those who motivated by the Prophet (PBUH) urging them on keeping gifts exchange.3. Gift is a type of economic help for those who need it in occasions like marriage. Hence it plays an important economic role.